Senior Analyst, Data Science

Description

The Data & Analytics team on the PlayStation account brings together paid media activity with point of sale and Console data to measure the effectiveness of media and provide guidance to optimize campaign performance.

Your role is to analyze the effectiveness of media campaigns on driving sales focusing on tactical improvements. Define a set of best practices to get the most value out of campaigns on Meta and Google specifically. Which audiences to target, which creative assets are driving the most sales, phasing of campaigns, how multiple campaigns interact to increase customer value and so on.

Key Responsibilities:

Support agency activation, planning and strategy teams to package and present
analytical projects to the client. You will have access to the client’s customer data
warehouse and overlay that data to media activity.
Prepare analytic reports and communications that will report on campaign efficiency
KPIs such as CPC, CPV, CPCV, CPM, Reach and Frequency to the client.

Considerations:

Client Management: You will be working as an extension of the client’s analytics
team responding directly to their questions on the effectiveness of paid media.
Measurement Framework: Work with marketing and strategy teams on
implementing a measurement framework. You will help ensure we market efficiently
with a clear line of sight to commercial outcomes, balance short and long-term
value. Specifically in your case focusing on how groups of customers are being
impacted by the collection of best practices we have.

Qualifications/Experience/Capabilities:

Excellent communication and presentation abilities
Client facing agency experience on strategy, planning or activation team
Experience in campaign analytics
Familiarity with data visualization dashboard platforms such Looker or Domo is a plus
Knowledge of A/B Testing or regression analysis etc. is a plus
Programming experience in Python, SQL or R is a plus

GroupM provides equal employment opportunities to applicants and employees without regard for factors such as race, religion, national origin, color, sex, sexual orientation, gender identity or expression, age, protected veteran status, disability, or other protected status.

GroupM is committed to providing reasonable accommodation to, among others, individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with GroupM, please send an e-mail to [email protected] or call (212) 297-8507 and let us know the nature of your request and your contact information.

The base salary for this position at the time of this posting may range from $45,000 to $90,000. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications. We offer a competitive benefits package, please visit https://www.wpp.com/people/wellbeing/benefits-at-wpp-in-the-us for more details.

Data, Analytics & Insight Los Angeles, California New York, New York Chicago, Illinois $job.jobTypeName